HIRING: Performance Creative Lead

Performance Creative Lead

Location: NYC preferred, not mandatory. Remote candidates considered with strong EST overlap. Occasional travel may be needed for shoots or strategy sessions.

Position type: Full-time or senior contract-to-hire.

Application links

About Peta Jane Beauty

Peta Jane Beauty is a fast-growing beauty brand creating award-winning self-tanners and glow essentials that help customers feel confident in their skin. Founded by Peta Murgatroyd, the brand has built strong traction across DTC, Amazon, TikTok Shop, and retail.

We are building a performance-driven creative machine that can scale profitably while keeping the brand elevated, warm, relatable, and results-focused.

About the role

We are looking for a hands-on Performance Creative Lead to turn customer insight, creator footage, founder content, reviews, product claims, and ad learnings into paid-social ads and landing pages that can be tested quickly across Meta, TikTok, YouTube Shorts, and other growth channels.

This is not a deck-only strategy role and not a pure editor role waiting for briefs. You should be able to personally write hooks, scripts, captions, text overlays, CTAs, and edit scrappy, native-feeling ad variations and landing pages that are ready for paid testing.

You will work closely with the Creative Director, Creator Partnerships, paid media, designer, founders, and web/CRO partners.

We want you to own the weekly paid-social creative output loop: find the insight, write the angle, cut the ad, launch the test, read the result, and turn winners into more variations.

Role boundaries

This is not a strategist role. Strategy matters, but output/execution matters more.
This is not a pure editor role. You need to understand hooks, customer psychology, creative testing, and paid-social performance.
You do not own creator relationships, media buying, or full retention/CRO strategy. You partner with those owners and turn the best insights into testable creative.
Your core job is to make high-quality paid-social assets faster: write, edit, publish, learn, and iterate.

What you’ll own

Weekly paid-social creative testing roadmap across Meta, TikTok, YouTube, and emerging paid channels.
Writing hooks, scripts, captions, text overlays, voiceover lines, CTAs, and paid-social angles.
Editing short-form paid-social ads directly from raw creator, founder, product, review, and UGC footage.
Creative analysis: what is winning, what is fatiguing, what failed because of the hook/edit/offer/landing page, and what should be tested next.
Customer insight mining from reviews, surveys, CS tickets, comments, competitor ads, creator content, and product feedback.
Turning one winning concept into multiple variations by changing the hook, first 3 seconds, visual opening, overlay, offer, persona, CTA, or product angle.
Briefing creators, editors, designers, and internal shoots when support is useful, while still being able to create strong first-pass assets yourself.
Creative organization by hook, product, offer, persona, format, creator/source asset, launch date, spend, CPA, ROAS, CTR, CVR, MER/nMER, and outcome.
Collaboration with media buyers to connect creative decisions to CPA, CTR, CVR, ROAS, MER, new customer acquisition, and creative fatigue.
Making sure the landing pages align with the creative, persona, angle, offer, etc.

You’d be a great fit if you

Have shipped paid-social ads yourself for DTC, ecommerce, beauty, wellness, fashion, lifestyle, or female consumer brands.
Can personally edit polished-enough UGC/native paid-social ads in tools like CapCut, Premiere, Canva, Figma, or similar…
Can write sharp hooks, scripts, overlays, captions, angles, briefs, and CTAs quickly.
Understand paid social creative, direct response, consumer psychology, UGC, founder & creator-led ads, and what makes content feel native instead of overproduced.
Know how to analyze creative performance and translate results into the next edit, hook, concept, or landing page test.
Think about the full customer journey: first impression, product education, offer, landing page, post-purchase, retention, and winback.
Have strong taste and can keep performance creative brand-right, elevated, warm, relatable, and not cheap-feeling.
Are organized, fast-moving, and comfortable working with paid media, creators, editors, designers, and web/CRO partners.
Use AI and modern creative tools to increase output without making the work feel robotic.
Understand beauty, tanning, skincare, wellness, lifestyle, or women consumer brands.

Bonus points

Beauty, tanning, skincare, wellness, or lifestyle experience.
Experience editing and producing ads for Meta, TikTok, Reels, YouTube Shorts, TikTok Shop, and creator-led paid social.
Experience briefing video editors and UGC creators after you have identified the winning angle or asset direction.
Experience improving landing page messaging, advertorial angles, PDP messaging, or CRO from creative learnings.
Experience scaling one winning ad concept into many useful variations without making every version feel repetitive.

Success in the first 90 days

20-40 finished v1 paid-social ad edits shipped personally per month.
Additional variations produced with editor/design support once winners and scalable angles are identified.
30+ new hooks, scripts, or creative concepts developed per month.
3-5 new creative winners or clearly useful learning loops identified per month.
Faster time from insight or raw footage to live ad, with a target of under 5 business days for simple v1 assets.
Landing page or offer messaging tests launched with web/CRO support when creative learnings point to a funnel issue.
Creative library organized by hook, product, persona, format, source asset, launch date, spend, and result.
Paid media team has more high-quality native paid-social creative to test, learn from, and scale.