Gradual Tanning Lotion

The Easiest Way to Get a Natural Looking Tan


Our award-winning formula, enriched with organically derived ingredients, delivers a buildable, natural glow. Easy to apply like a moisturizer, it fits seamlessly into your daily routine. A gradual tanning lotion is the easiest way to build a natural-looking tan slowly. Use it like body lotion, then keep building color over repeat applications until it looks right for your skin tone.

model applying Peta Jane self tanning lotion
Gradual Body Tan Lotion by Peta Jane Beauty Peta Jane gradual body tan lotion bottle
4.8 | 480 Reviews
Gradual Body Tan
$34.00
A hydrating, buildable lotion that delivers a natural-looking glow with repeated use.

Designed to feel just like your everyday moisturizer, this gradual tanning lotion blends seamlessly into your post-shower routine. Infused with our signature Peta Jane Beauty scent, it won’t stain fabrics and requires no rinsing. Just apply and let your glow develop over 6–8 hours. Use 3-4 times per week for best results. 

Formulated with 100% eco-certified, organically derived DHAs - colorless actives that work their magic to develop a stunningly even tan by reacting with amino acids in skin cells. 

We recommend always performing a small patch test before full body application. No mitt required. Wash your hands thoroughly after use to avoid staining your palms!

WHY YOU'LL LOVE IT: 

  • Fresh floral scent
  • No artificial dyes
  • Infused with Pro-Vitamin B5
  • Won’t stain sheets or clothes
  • Cruelty-free, never tested on animals
  • Proudly Made in the USA

GRADUAL BODY TAN LOTION: WHEN TO USE IT

Gradual Body Tan is a body tan lotion for anyone who wants soft, buildable color without jumping straight into a mousse. Apply it like moisturizer, let the color develop over 6 to 8 hours, and repeat until your tan looks right.

GRADUAL BODY TAN LOTION VS. MOUSSE

Choose Gradual Body Tan when you want the most forgiving route. It is best for beginners, fair skin, weekly maintenance, and days when you want light color with less commitment. Choose a mousse when you want a faster, more visible bronze for an event, vacation, or photos.

HOW OFTEN TO USE GRADUAL TAN LOTION

Use Gradual Body Tan 3 to 4 times per week for best results. Apply a thin, even layer to clean dry skin, then wash your hands thoroughly after use to avoid staining your palms.

BEST FOR BEGINNERS WHO WANT BUILDABLE COLOR

If self-tanner usually feels intimidating, gradual body tan lotion is the easiest place to start. You can build color slowly, keep the finish natural-looking, and stop once you reach the depth you want.

Building a full face and body routine? Shop the Gradual Tanning Lotion collection or pair this with Gradual Tan Duo.

Gradual Face Tan Lotion by Peta Jane Beauty social post by petajanebeauty
4.8 | 269 Reviews
Gradual Face Tan
$24.00

A non-comedogenic, buildable face lotion for a natural-looking tan over time.

Designed for all skin types - including delicate, breakout-prone skin. This gradual face tanner delivers a soft, natural-looking glow over time - without disrupting your skincare routine.

Keep your tan but skip the sun damage. Designed with delicate, breakout-prone skin in mind, this lightweight hydrator enhances your complexion without clogging pores or causing irritation. The buildable, dye-free formula applies just like your favorite moisturizer, develops evenly, and fades naturally for a smooth, believable finish. Apply to clean skin and let your glow develop over 6–8 hours. Use 3-4 times per week for best results. 

Formulated with 100% eco-certified, organically derived DHAs - colorless actives that work their magic to develop a stunningly even tan by reacting with amino acids in skin cells. 

We recommend always performing a small patch test before full face application. No mitt required. Wash your hands thoroughly after use to avoid staining your palms!

WHY YOU'LL LOVE IT:

  • Fragrance & Dye-free 
  • Non-comedogenic 
  • Infused with Pro-Vitamin B5
  • Won’t stain sheets or clothes
  • Cruelty-free, never tested on animals
  • Proudly Made in the USA

Peta Jane Beauty Gradual Glow Bundle with travel-size Tan Extender Lotion Gradual Glow Self-Tanning Bundle by Peta Jane Beauty
4.8 | 864 Reviews
The Gradual Glow Bundle
$67.20 $84.00
Save 20%

A subtle and steady tanning routine to keep you looking sun-kissed year-round.

The Gradual Glow Bundle includes:

GRADUAL BODY TAN

Looking for an easy, low-maintenance tan? Our Gradual Body Tan lotion is made with organically derived ingredients and an award-winning formula that gives you buildable color over time without artificial dyes. Apply it like a moisturizer, allow the color to develop for 6–8 hours, and use 3–4 times per week for best results. Wash hands thoroughly after applying.

GRADUAL FACE TAN

Peta Jane Beauty Gradual Face Tan is a fragrance-free, dye-free, non-comedogenic moisturizer that builds even, natural-looking facial color. Apply to clean skin, allow the color to develop for 6–8 hours, and use 3–4 times per week for best results. Wash hands thoroughly after applying.

TAN EXTENDER LOTION — TRAVEL SIZE

A daily moisturizing self-tanner that helps extend, maintain, or gradually build a natural-looking tan. The TSA-friendly 3.4 fl oz / 100 mL bottle fits easily in a carry-on.

Peta Jane Beauty Tan Extender Lotion travel-size 3.4 oz bottle Tan Extender Lotion applied to arm
4.7 | 66 Reviews
Tan Extender Lotion — Travel Size
$26.00

A daily moisturizing self-tanner that builds color and keeps any tan looking fresh.

Peta Jane Beauty Tan Extender Lotion — Travel Size contains organically derived DHA to help extend, maintain, or gradually build a natural-looking tan while hydrating and soothing your skin.

  • Extend: Apply daily or every other day as your Peta Jane Beauty self-tan or natural tan begins to fade.
  • Maintain: Use between full self-tan applications to keep color looking fresh and even.
  • Build: Apply daily until your desired level of color develops, just like a gradual self-tanner.

Travel Size: The TSA-friendly 3.4 fl oz / 100 mL bottle fits easily in your carry-on.

Lightweight and Dye-Free: The white lotion absorbs quickly and is designed to minimize transfer to clothing or bedding.

PJB Signature Scent: Leaves skin soft, hydrated, and lightly scented with Peta Jane Beauty's fresh floral fragrance.

Directions: Apply evenly to clean, dry skin. Wash hands thoroughly after use and allow the lotion to dry before dressing.

Gradual Tan Duo, face and body lotions, by Peta Jane Beauty Peta Jane gradual tanning lotion duo for face and body
4.7 | 787 Reviews
Gradual Tan Duo
$55.00 $58.00
Save 5%

A low maintenance tanning routine to keeps you looking sun-kissed year-round.
The Gradual Tan Duo bundle includes the following products:

GRADUAL BODY TAN

Looking for an easy, low-maintenance tan? Our Gradual Body Tan lotion is made with organically derived ingredients and an award-winning formula that gives you flawless color over time, free of chemical dyes. Just apply it like any moisturizer, no rinse needed, and let your tan develop in 6-8 hours. With our signature Peta Jane Beauty scent, it won’t stain sheets or clothes. For best results, use 3-4 times a week—and don’t forget to wash your hands after applying!

GRADUAL FACE TAN

Keep the tan, skip the sun damage!  Peta Jane Beauty's Gradual Face Tan features our award-winning secret formula, organically derived ingredients without any fragrance or dyes. This non-comedogenic moisturizer delicately tans your skin without clogging pores, giving an even tan complexion. Use 3-4 times per week for best results. Wash your hands thoroughly after use to avoid staining your palms!